AS SENIOR MOTION DESIGNER AT PUBLICIS LONDON, I LED THE MOTION DESIGN FOR CATHAY'S 'MOVE BEYOND' CAMPAIGN - AN AMBITIOUS OOH BRAND ACTIVATION THAT TRANSFORMED OUTERNET LONDON. THE EXPERIENCE TOOK OVER THE VENUE'S EXTERIOR AND INTERIOR SCREENS, BLENDING A BESPOKE SPLIT-FLAP DEPARTURE BOARD POWERED BY REAL-TIME FLIGHT DATA, A 28K UNREAL ENGINE 5 SIMULATION, AND A CUSTOM DOLBY ATMOS SOUNDTRACK. THIS IMMERSIVE SETUP CAPTURED THE JOY OF MOVEMENT AND GLOBAL CONNECTION FOR AUDIENCES IN THE HEART OF LONDON. KEY RESULTS FROM THE COMPLETE DIGITAL + OOH CAMPAIGN: - +509 MILLION IMPRESSIONS WORLDWIDE - 72% MORE LIKELY TO TRAVEL WITH CATHAY - 4.9 MILLION PASSENGERS IN FIRST 3 MONTHS - 709% YOY INCREASE IN PASSENGERS CARRIED THE PROJECT REMAINS A FLAGSHIP CASE STUDY AT OUTERNET LONDON, PROVING HOW BRANDS CAN LEVERAGE THE SPACE FOR MASSIVE, EXPERIENTIAL TAKEOVERS.